Marketing Strategy Reasons Why Your Is Not Work

Developing an effective marketing strategy is not as easy as it sounds. It takes hard work and a lot of thought. But more than that, it takes total commitment to give your ideal customers what they need, when they need it. On paper, your marketing strategy might seem flawless, making you feel like you’re the one to engage your audience. But when is it if the latter doesn’t respond exactly as you expect. It is not uncommon to discover that aspects were not taken into account and that for this reason the success of our strategy is called into question.

There are many ways for a business to stand out because it takes advantage of marketing to create new business opportunities. Here are four reasons why your marketing strategy might not work the way you expected, and some tactics to overcome these common challenges that marketers face every day.

1. A problem in your targeting

This is called a problem at startup. How can you expect your marketing strategy to be able to achieve your goals if you don’t attract the right customers? You will concede that it does not make a lot of sense. Choosing your target (which we will call here buyer persona or persona) is an essential step in the implementation of your strategy. First, start by doing your research to get a good understanding of your audience. You can do this, for example, by conducting market research to determine who needs your product or service and who will benefit from it. Your target market is made up of the buyers most likely to use your product.

Also, don’t hesitate to take a look at your sales history or connect with your best customers to find out what they have in common. Take note of their challenges, challenges and needs. For which they are looking for a solution that you can provide them.

Once you have found your personas, you will have a clear audience in mind to implement the marketing strategy that will allow you to get closer to their values, goals and attitudes and ultimately understand how to offer your products / services to them. effectively.

2. Communication that is not effective

As extraordinary as your strategy is, if the promotion aspect is poorly taken care of, it will be difficult for you to sell your product / service. You need a plan to promote your marketing campaigns.

Consider posting and interacting with on social media. See where your personas are most active and share your content there. Take advantage of groups and hashtags to target a specific audience that is relevant to you. This is because you need to make sure that your posts are seen by people who are interested in what you are selling. Social media is a great tool for attracting prospects to your website.

Don’t overlook the power of email campaigns, either. You can’t wait for your prospects to find out about you, you have to put yourself there.

3. A site that is not up to date

Some will say what is the relationship between a website and my marketing strategy? The report is even more important than you might imagine. We are in the digital age and any self-respecting business today has a website. However, owning it does not necessarily give you the competitive advantage you expect. Because, if the latter is not up to date and is consider obsolete by your personas, you run the risk of seeing a hot prospect that you have managed to attract, leave you.

So, make sure you have a modern website, with smooth and intuitive navigation. Above all, make sure your site is mobile friendly. Because nowadays, we have more mobile users in the world than Internet users. In Senegal alone, for 8,965,676 internet subscribers , we have 8,679,507 2G / 3G subscribers, or 96.81%. A site that is not responsive therefore does not risk being the preferred source of information for Senegalese consumers.

4. Low quality customer service

Poor customer service leaves buyers frustrated. They quickly shy away from your brand, no matter how good your strategy is. The first mistake would be to not take your customers’ feedback into consideration. It’s bad enough for a customer to have a negative experience with your business, but it’s even worse if the customer doesn’t have a way to tell you about it. In the digital age, he will be happy to torpedo you on social networks by spreading the story there.

Customer service needs to be in top shape for your strategy to remain successful . Quickly identify customer needs, learn how to solve their problems, and deliver the solutions customers expect.

A well-developed marketing strategy includes a consumer service part that adequately addresses the concerns of buyers to satisfy customers in order to turn them into brand ambassadors.

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